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Research papers

Now you see it, now you don't: Quality and the art of graphic data presentation

We are increasingly aware of the need for total quality management approaches in the more process-oriented aspects of market research such as data collection and tabulation. However, the way in which we communicate study findings to clients and the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Milton Vahue, David Pring
September 1, 1993
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Citation

Vahue and Pring (1993a, September 01). Now you see it, now you don't: Quality and the art of graphic data presentation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/now-you-see-it-now-you-don-t-quality-and-the-art-of-graphic-data-presentation